Thursday 25 April 2013

4 + 5. Evaluation Target Audience





Here is the table from our focus group of young people.

Responses from the Questionnaire.

The questions from the questionnaire were:

Male/Female?
Age?
What kinds of films are you interested in?
What are your hobbies?
What do you spend you spend your money on for leisure?
What kind of magazines do you read?
What attracts you to a thriller film?


We asked these questions to gain a profile of our ideal 'Sweet Revenge fan' and the target audience who might want to watch out film.

The use of the questionnaire and the focus group used meant that we could evidently see that there was a target audience for our film. As our target audience is teenagers and young adults who are the most frequent cinema goers in the UK, this would help our film get the green light to get made into the feature film. Another contributing factor as to why this project would get the green light, would be because our actors have recognisable status as they've been in previous short films of mine and have performed live on stage. 

Upon viewing our target audience really enjoyed our film and it has been popular online on websites such as Facebook and Youtube where it has been uploading for public viewing. (We did not want to upload the final piece as it was our finished coursework and were conscious of the fact that it had not yet been marked and our grades had not been finalised.) But we felt that our film was of a high enough standard for public viewing. I personally was overwhelmed by the response given from my just from a few hours after posting the film online. One scriptwriter had even contacted me after the upload to ask if I could direct and produce his short film that he has written. We felt very proud that all our hard work had payed off and our target audience enjoyed our film.

Comment 1 - Facebook - Austen Lowe. Age: 16

Comment 2 - Facebook - Shannon Duffy. Age: 17.

Comment 3 - Facebook - Sam Newsham. Age: 15.

Comment 4 - Facebook - Rachael Simpson. Age: 17.

Comment 5 - Facebook - Jessica Buckley - Age: 17.

Comment 6 - YouTube - Samuel Brierly. Age: 17.

The number of views and 'likes' on the YouTube page.

The use of internet websites such as Facebook, YouTube and Vimeo were very useful to us in getting our target audience to watch the film and give us come comments on the film. This method let us reach many people at the same time, very quickly rather than having to get many people in one room to watch the film at a screen viewing, and meant that the audience could watch the films in their own time as they would on film distribution sites such as Netflix.

Netflix Logo





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