Sunday 10 March 2013

'Songbird Productions' Production Logo



Songbird Productions from Emma Taylor on Vimeo.



Design and Photograph by Abigail Ford

Design and Image by Abigail Ford
As seen in both the design and the finished logo created on Adobe Photoshop by Abigail Ford, our logo is a basic design as seen in many other production logos such as Dreamworks and Warner Brothers.




The production logo is in monochrome as it's a binary opposition and connotes depression, which is an underlying theme of horror and thriller feature films. Another symbolism of depression is the blue birds as this the colour blue is often associated with depression; if you're feeling 'down' you are often said to be filling 'blue'. There are four birds, as there are four members of the production company and each one is animated on the film so they fly in individually as the 'SONGBIRD PRODUCTIONS' tracks outwards to the audience. Within the animation, there is also an overlay of sound as SFX of birds, this is so a soundbrigdge can be created from the production company to the opening scenes. As at the begining of the film, both Joe and Kym are outside, this makes sense and connotes a happy surrounding of nature in a dark and depressed world as seen in 'Jane Eyre' where there are SFX of birds in the background. There is also an eerie glow attached to the tracking of the text assoicated with horror and thriller films as it's associated with ghosts and shaddows as within these films, we neve know what twists and turns are lerking in the dark.

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