Name Change - 'Reciprocity' to 'Sweet Revenge'

We had originally decided to name our production ' Reciprocity'.

rec·i·proc·i·ty  

/ˌresəˈpräsətē/

Noun The practice of exchanging things with others for mutual benefit, esp. privileges granted by one country or organization to another.

Synonyms mutuality - reciprocation

We had decided that this name was approciate due to the fact that Joe and Kym were exchanging love together for mutual benefit, but this turns sour as gangs start taking over their lives. We liked the short, snappy, unusual name that it had which would stick in people's minds when going to see the film. However, when taking to peers about the production task and informing them of its name, we found that many people couldn't actually say the word; not a good sign for the film. So we changed the title so it was more appropiate for the film and a word which the audience could say easily - 'Sweet Revenge'.

'Sweet Revenge' not only ovbviously connotes the main theme of our film, revenge, but also adds the sweet element of love which is evident from the very beginning. The juxtaposition in the name 'Sweet Revenge' has a dramatic impact as they are opposites which clash and we would not expect them to be together.